I enjoy crafting complex, scalable systems — from small toys to big machines, and the occasional tiny digital snack.

Currently leading design at Flo Labs, where we built Shopflo andShopflo was recently acquired by Pine Labs. I've exited with the founders and a sharp team to focus on Sortment's success. Sortment — an agentic customer engagement platform for lifecycle marketers, native to the data warehouse. Founding designer on both. Have experienced the 0→1 journey twice now — exciting, exhausting, and wildly rewarding.

I don't really have a shareable static portfolio — been neck deep in building for the last 4 years, so any 'projects' you find are still being written out as and when I find time - with no regard for curation, I'm just pushing everything to main haha.

This site acts as a placeholder, and a way to reach me. If you want to see more of my work, or just chat about building products, feel free to reach out.